Developing a polished and professional sales team with the Startegic Sales Presentation Programs is a proven solution for elevating sales performance.
A technology client experienced a setback when they presented in front of about 500 people at their first major national industry conference. Their management team was petrified of presenting in front of a large audience plus being videotaped. They received the lowest rated session of the entire conference!
The VP of Marketing heard Judy speak at the Inc. Magazine conference and retained her to coach his management team. She worked with the management team individually and collectively on their presentations. The client brought Judy back about thirty days prior to the national conference to reinforce the skills they had learned and make improvements.
“We went from being the lowest-rated session one year to the best-rated the following year. We didn’t change our management team. The only difference was Judy!”
-Nellcor Puritan Bennett
A healthcare technology client featured an outstanding 16 million dollar product. Sales team and product demonstrators managed to get in front of potential buyers, but they weren’t making the sale. Through a competitive analysis, the client learned the challenge was with their presenters and the presentation, not the price or the performance of the product .
The client retained Judy Jernudd for a week to work with the sales team, the product demonstrators and marketing team. Through a series of before and after videotaped exercises, Judy helped them learn how to tell the product “story” and present with team cohesiveness. She taught them how to answer the tough questions and relate to a variety of decision maker personalities.
“We not only made our sale, our team received their first standing ovation! Do you have any idea what this is doing for morale?”