“It’s not a matter of if a crisis will happen,
it is a matter of when.”

One of Startegic’s corporate clients made this statement during a crisis communication media training workshop. His endorsement of preparation applies to everyone who unrealistically thinks a crisis “happens to other companies, not to us.”

CRISISCOMMUNICATIONThe question to ask: Is your company prepared to tell the story with facts, conviction, confidence and competence in the event of a critical crisis? If you’re like the majority of companies, the answer is, “No!”

Scrambling to talk to the media in the heat of a tragic situation will not produce positive results for you or your company. Nor, will it help you to win in the court of public opinion. In the middle of a crisis, people often appear anxious or even guilty, due to the lack of preparation, anxiety or factual information. They are frozen with fright in the glare of television cameras, microphones and a pack of reporters thrusting tough questions at them.

The tendency for most people is to misspeak, stonewall the reporters and duck out of the situation as quickly as possible. These are mistakes guaranteed to make the situation worse.

“Tell your side of the story before someone tells it for you.
Make no mistake, the story won’t go away.”

-Judy Jernudd, Startegic


facefactsThe Startegic Crisis Media Coaching is designed to provide your organization with a crisis communication plan internally with employees and staff and externally with messages to the media, the public, your customers, clients, shareholders, and vendors. You will learn how to avoid damaging and costly mistakes. Your preparation includes developing specific strategies and a timeline to follow in a crisis situation.

While no one could prepare for the tragedy the magnitude of 9/11, four clients from a large corporation had received Startegic Crisis Communication Coacing in advance. They found themselves on national news and brought calm and clarity to a nation crying for both.

Startegic Media Coaching has helped clients communicate effectively with the media, the public and their employees in crisis situations which include:

  • Violence in the workplace
  • Exposés
  • Hostage situations
  • Embezzlements
  • Hazardous spills
  • Fraud
  • Product recalls
  • Natural disasters

Managing a crisis and protecting your reputation takes planning. Don’t wait until a crisis situation happens. You need to prepare, plan and practice with real-life situational exercises now!

Startegic will help you and your team learn how to:

check4 Develop your Crisis Plan in advance
check4 Stage your news conference for positioning
check4 Prepare your Spokesperson, CEO and Experts to talk with the media
check4 Deliver timely updates
check4 Avoid damaging language
check4 Make plan tactics
check4 Practice the critical steps and mistakes to avoid in an ambush
check4 Manage control of your messaging
check4 Convey concern and compassion
check4 Answer tough questions with conviction
check4 Take control of the situation

To prepare for a critical crisis, contact Startegic’s Program Director for more information on how we can help you design your Crisis Communication plan: 310.215.9975