Five Branding Strategies from Liberace: He’s Back as Muse The iconic pianist was featured on the front page of the Wall Street Journal this week as muse to classical pianist and hip-hop artist, Chloe Flower. She is channeling Liberace with her flourishes and eye-sparkling outfits, even borrowing one of her
What is a billionaire's biggest competitor? Rick Caruso and Judy Jernudd If you were asked, "What is your biggest competitor?" How would you answer? Rick Caruso, premiere developer of open-air malls, including The Grove, The Americana and most recently the Palisades Village, asked himself this question during a
“The 'Likability' Trap?" No Way! Did you read Sunday's New York Times opinion piece headlined “The 'Likability' Trap: It was invented by men for men. Guess who benefits?” Not so fast, I disagree. Likability is an opportunity for every gender to embrace. Opinion writer, Claire Bond Potter, asserts her belief
What Is the Most Underused Costly Communication Skill? "My sales team and the support staff are not getting along, can you help us with this issue? We are losing production and it is costing both time and money," said the CEO of a small boutique staffing firm. The Jernudd Company
The Heat is on for Uber CEO Can an abrasive personality become smooth and likable? Yes, though the difference between success and failure is the desire to want to make changes and do the work. Reports of Uber's CEO, Travis Kalanick's brash behavior with Uber employees and drivers has been
